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Lead Balloon Studios - Filbert Fox Character Design

In March 2020, I was brought on board in a freelance capacity by the team at Lead Balloon Studios in order to head a character design project. The design was for a CGI mascot as preliminary work for an advertising campaign pitch for Leicester City Football Club, based on their mascot 'Filbert Fox'.
The CGI character model by Lead Balloon Studios was used to illustrate several marketing concepts including snapchat filters, gifs and children's activity booklets.

My Filbert Fox design process and character sheet for Lead Balloon Studios.

My Filbert Fox design process and character sheet for Lead Balloon Studios.

My design + an early version of Lead Balloon Studios' 3D character model.
Courtesy of Lead Balloon Studios.

My design + an early version of Lead Balloon Studios' 3D character model.
Courtesy of Lead Balloon Studios.

Filbert Fox concept rendering, courtesy of Lead Balloon Studios.

Filbert Fox concept rendering, courtesy of Lead Balloon Studios.

Filbert Fox LCFC logo concept courtesy of Lead Balloon Studios.

Filbert Fox LCFC logo concept courtesy of Lead Balloon Studios.

Cover of the Filbert Fox children's activity and colouring book courtesy of Lead Balloon Studios.

Cover of the Filbert Fox children's activity and colouring book courtesy of Lead Balloon Studios.